The Honest Answer About AI and Customer Service
AI customer service works well in some situations and badly in others. Here's how to tell the difference.
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Insights & Ideas
Practical thoughts on AI, automation, and what it really takes to make technology work for your business.
AI for Gyms and Fitness Studios: Reducing Churn and Filling Classes
Gyms lose members quietly. AI helps you catch them before they cancel.
Read MoreEngineering Doubt into Machines
Language models close the loop the moment an answer is plausible. Good engineers hold it open until the answer has been attacked and survived.…
Read MoreHow AI Helps You Win More Repeat Business Without More Marketing Spend
The cheapest customer you'll ever acquire is the one you already have. Here's how AI helps you keep them.
Read MoreThe Difference Between Automation and AI
The terms are often used interchangeably, but the distinction matters when you're deciding what to build.
Read MoreAI for Auto Shops: From Appointment Booking to Customer Retention
Auto service is a repeat-visit business. Here's how AI helps fill the gaps between visits.
Read MoreHow to Write an AI Use Case Brief
Before you build or buy anything, write a one-page brief. Here's exactly how to do it.
Read MoreWhy AI Doesn’t Replace Your Best Employee
The fear that AI will take jobs misses something important about what AI actually replaces.
Read MoreAI for Insurance Agents: What’s Worth Automating and What Isn’t
Insurance is a relationship business, but a lot of the surrounding work can be automated without losing the personal touch.
Read MoreThe Case for Starting Small With AI
Every successful AI implementation I've seen started with one small, well-defined win. Here's why that matters.
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